What is the most popular CRM software?

Effective business strategies are to be followed for acquiring better solutions and deriving enhanced customer satisfaction. As per the customers’ demands, necessary business processes are updated and changed. Better CRM systems are very much essential to maintain the business and improve its standards. Here is a brief information on the most popular CRM software systems available in the market.

What is CRM?

CRM – Customer Relationship Management systems are the software systems which are intended to host certain capabilities necessary for maintaining customers’ dealings. Details of customers, their names, addresses, and other prospects are stored and maintained for effective utilization. CRM also helps to make calls, send emails and schedule appointments. It enables in creating reports, adding notes, and managing the pipelines. This will be helpful for sales, management, and marketing team to carry out their operations quickly and easily.

Business owners find effective CRM software as per their needs and investment needs.

Popular CRM software systems available

Salesforce CRM :

It is a cloud-based CRM software which is useful for small, medium and large sized businesses. It is intended to be useful for the service industry, sales, and marketers. It needs no other management from outside. Technical and non-technical people can simply log in and get connected to the customers in a new and unique way. It is the world’s topmost CRM software having many successful benefits. It is being used by more than 150,000 companies in the world.

Salesforce CRM helps winning more customers easily and ensures to keep them happy. One can find new potential customers, and get insight into the customers. It also helps to run the business through any mobile device. Certain other advanced considerations like artificial intelligence and machine learning are added to the Salesforce CRM to make its concepts more improved. Integration with services like Chatter (enterprise social network) helps to enhance it.

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HubSpot CRM : 

It is the better CRM software – it can be used easily – it removes most of the manual work associated in business processes. All the contacts can be centralized in a customized database. Each and every interaction can be logged automatically. It is an attractive CRM  and professional experts of any levels can use it effectively. HubSpot CRM also ensures to receive effective feedback and suggestions from the community.

Zoho CRM : 

It is an effective CRM system for managing sales, customer support and service, inventory management and marketing operations of an organization. Based on the regulations designed by the company, Zoho CRM works by creating an algorithm, and workflow of an area. It ensures satisfying the clients, potential clients, and opportunities. It is being used by prestigious organizations for managing customer requirements. Zoho CRM optimizes pre-sales and sales efforts, and close opportunities.

Commercial work is inspected with the help of customers. Buying and selling processes are streamlined by the use of this CRM. It is economical and enables easy handling of the platform – because of this, it is being used predominantly and helps in increasing the turnover and revenues of an organization. Zoho CRM also enables interaction and linking with social networks such as Twitter and Facebook.

Sugar CRM : 

More commonly, small and medium-sized businesses prefer to use Sugar CRM. It is best used for developers. Specialized mobile apps for Android, Blackberry and iOS are also available with Sugar CRM. Certain other apps for email and calendar are found too. File management apps, Lotus Notes, Google Apps, Outlook, and Gmail features of this CRM are integrated for desktop versions.

SugarExchange is a marketplace for Sugar CRM module extensions, language packs, and themes – based on the required functionalities, one can select the right feature present in the SugarExchange. Various industry-specific editions are offered by SugarCRM. Not much features are available as those in Salesforce – but, still, it will be enough for small companies and startups – it will be an affordable option for such companies.

Insightly CRM :   

This is an effective cloud-based CRM solution for small businesses as it is obtained at a cheaper price. It is integrated with certain apps like Google Drive, Gmail, and Google Apps. Insightly CRM includes mobile apps that work with Android devices and iOS. Startups which strive for attaining better CRM systems can go for this Sugar CRM.

NetSuite CRM :  

It is intended for targeting companies of different sizes – but, it has been significantly useful for small to medium-sized businesses. Customizable options for sales force automation, order management, marketing automation, sales forecasting, and others are available with it. However, no mobile options are found with NetSuite CRM – only an iPhone app is supplied so far.

Agile CRM :

Automation of sales, service, and marketing is evident in a single platform by this Agile CRM. Different purposes like web analytics, contact management, sales tracking, marketing automation, telephony, two-way emails and helpdesk are associated with Agile CRM. It includes a simple, clean and modern interface.

Veeva CRM :

This CRM is different from other CRMs – it is intended for life sciences industry including pharmaceuticals and medical devices. It is also cloud-based software and built on Force.com, however, it does not resemble Salesforce’s CRM. Its unique set of features are specialized and includes regulatory requirements and sales challenges.

Among these different CRMs available in the market, Salesforce CRM is the most popular and highly significant for small, medium and large sized businesses. Better functionalities and customer service measures are attained by using Salesforce CRM – it is advantageous for IT and non-IT users and needs minimum knowledge on programming and coding. However, Salesforce CRM training enables anyone to use the platform efficiently for appropriate applications and administration.

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